What is mau roblox9/23/2023 ![]() ![]() However, MAU may represent something slightly different at each organization. Similarly, based on their product or industry, some organizations may monitor their daily active users (DAU) and weekly active users (WAU) to best understand their user engagement. It represents the number of people who've completed a meaningful interaction within your product during the last month or 30-day period. Monthly active users, or MAU, is a high-level KPI that represents how many active users a specific website, application or platform has within a specific month. Related: A Complete Guide to Key Performance Indicators (KPIs) What is MAU? In this article, we define what MAU is, discuss why it's important, outline how to calculate MAU and compare the differences between what causes an increase or decrease in MAU. One common KPI that social networking websites or other online platforms or applications may use is MAU. While KPIs are important for evaluating success internally, they may also provide value externally to prove a company's success rate, and they're often crucial to potential investors. Key performance indicators (KPIs) are measurable values that organizations track to evaluate how effectively they're achieving business objectives.
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